When Stock+Field (formerly Big R) told us they needed help announcing the opening of a few new locations we said, “no problem.” When they said they wanted to open them in a couple of months, under a new name, we said, “of course” (while trying our best not to panic).
You see, the problem is, this new name was non-existent. That goes for the new logo and brand voice as well. So we created them. With a neighborly yet gritty tone, this campaign tips its cap to the rural lifestyle while informing locals that Stock+Field is the new one-stop-shop in town.
Agency: Wunderman Thompson